Five Content Ideas for the New Vine App
The Vine App is Twitter’s new mobile and tablet application that allows you to capture of series of video clips and turn them into a .GIF file. Once the file is created you can share the looping video to your social networks. The app has quickly gathered steam in the marketplace and is already one of the Top 10 Free Apps downloaded on iTunes.
The challenge is that you are only afforded 6 seconds of video to capture your message or story. If you are not familiar with the app, here is a quick summary on Guardian.
Here are 5 ideas and examples of how you could use the Vine app for your company’s social media efforts.
1) “How To” Videos
This is probably the great area of opportunity on Vine. Very few people want to watch a seven minute on YouTube about “How to Make a Cheese Omelete” but if you can boil it down to 6 seconds and make it easy to consume, you have a winner. The “How To” angle can be used for any market or industry – simply document a process in your business that involves a series of steps and you have yourself a Vine content idea.
This awesome Vine shows you “How to Make a Brownie in a Mug.”
How to make a brownie in a mug #recipe #dessert #howto vine.co/v/b5l6hvWEm9d
— Jeremy Cabalona(@jeremycabo) January 26, 2013
2) Product and/or Company Story
I was surprised that I couldn’t find more examples of companies already showcasing products on Vine but it will only be a matter of time before this is done…effectively. Instead of white papers and product specs, take 10-15 shots using Vine and you have created a cool, unique media asset of your product. Another option, and used in the example below, is using Vine to show your store or company through a series of product/employee shots. This example is a fan of Guitar Center and documents their products and an enthusiastic employee.
Guitar Center!!! vine.co/v/bJ3amY2Pxq5
— Kris Cambria (@KrisCambria) January 31, 2013
3) Highlight your office and staff
This probably can’t be leveraged more than a few times but it is one of my favorite ideas to utilize the App. Start the App and go take quick shots of everyone on your team and let Vine build a 6 second view of your beautiful faces.
Along with building a staff photo, you can utilize the app to show your office digs. The example below illustrates how the TLC Social Media team showcases their office space and their funky artwork on the walls.
Get an inside look at @tlc‘s offices! vine.co/v/bJYu5TW1VlB
— TLC Network (@TLC) January 30, 2013
4) Opportunity to be Creative
Admittedly, this is a very vague idea for using the App, but I wanted to call out how Vine can allow you to think outside of the box and stop limiting yourself to your brand and products/services. Use this .GIF service to build engaging content on what normally would be boring. Think about documenting your work commute or how you could “stage” a real estate property. The example below isn’t a Vine for Lego’s but it easily could be.
Caped Crusaders. #Stopmotion #Magic #Loop #Lego #Batman #2013 #HowTo vine.co/v/bJU1h9AOLEP
— Hunter Harrison (@hunrharrison) January 30, 2013
5) Ask for more User Generated Content
Brands love user generated content. But the problem is finding easy ways to have your customer base create it and then share it to the masses. Vine helps eliminate some of those obstacles. Create a campaign to entice your user base to generate these short videos and share them. This Vine illustrates how a happy customer of a Four Seasons hotel shared their experience.
The first ever Vine video posted about our hotel. Awesome! RT @dishyevents So excited! vine.co/v/b1WvanYg6Hd
— Four Seasons StLouis (@FSStLouis) January 31, 2013
